Inc Design hired me as the Lead Digital Design to take on designing their firm’s first CSNBC commercial for YieldShares (YYY).

Two concepts were created and presented on Wall Street to the firm. One equating stock trading as an art, correlating being in a gallery to the benefits of leveraging the art of the selected funds in the ETF by the firm.

The second showcased magnetism and tech, playing on the concept of the 30 Top Ranked Funds coming together to form, YYY.

The selection of sound was also a big part of this, working with a sound studio. Additionally, I worked hand-in-hand with an animation to create demos in AfterEffects. We referenced various storyboards I had created to realize these concepts.

Ultimately, the review of FINRA for approval held up the launch of the commercial and it was left for further development at a later date when it made sense to be aired.