Macys Email Reinvent
Working with the Retention Marketing Teams and partnering with Product, Creative and Project Management, we reworked the digital templates and then ran several tests to determine the best next steps for the evolution of email. In order to rapidly scale the new templates, we converted them to Creative Cloud Photoshop Libraries, which allowed creative production teams to always stay up-to-date with the most accurate templates and design system as possible.
Client
Macy's
Project Date
June 2019
Category
Art Direction · Branding · Design · Digital · Mobile · Presentation · Product
